People are more inclined to take action when they’ve seen your message
on social media before receiving a mailing. With the SocialMatch
component of IQ Mail, we pre-match your mailing list to social media
accounts, find recipient profiles, and deliver digital social media
ads before, during, and after mailing arrives. The idea is to increase
the number of touchpoints, increasing the odds of receiving a response.
Mail Tracking is synced with Google Maps to predict and confirm when
your mailing will reach your recipients’ mailboxes, just like a package.
The projected delivery date helps you prepare for new calls and leads,
while the detailed delivery confirmation offers peace of mind. Your
IQ Mail dashboard even includes such details as the percentage of
mail that has arrived and the percentage left to be delivered, continually
keeping you in the loop.
Informed Delivery is a free notification service from USPS that sends
an email preview of the mail arriving that day. On the day of your
mailer’s scheduled arrival, IQ Mail allows you to attach an interactive
ad on the recipients’ daily Informed Delivery email featuring the
same message on your mailer. Beyond merely seeing the ad in the email,
recipients can click on it to visit your website for more information
on your offer or appeal. As opposed to emailing a cold lead list,
the Informed Delivery feature allows you to show up in your target
audience’s inbox through a safe and familiar source, dramatically
increasing the click-through rate (CTR).
Call Tracking from IQ Mail helps you track your campaign’s effectiveness
without having to ask callers how they heard about you. You’ll receive
a local or toll-free number that will appear on your direct mailing.
The Call Tracking feature tracks and records every call from your
mailing and generates complete demographic caller data with their
identity and Google Maps location. It’s an added layer of tracking
to prove attribution – you can even use the data as a lead generation
tool for future text campaigns.