How effective are your direct mail campaigns? For most organizations,
tracking the results is difficult, making it hard to justify future
investments. Others might know their campaigns work by a modest jump
in responses, but they wish for even better results. These are precisely
the challenges we’re out to solve with our latest technology: IQ
We’ve Elevated Direct Mail to a Whole New Level
It’s no secret that direct mail can be successful, but it’s an offline
tool without the benefits of online trackability and performance
enhancement – until now. IQ Mail is our marketing-based direct mail
solution designed to seamlessly track the effectiveness of your direct
mail campaign while enhancing results through the integration of
digital platforms like Google, Facebook, Instagram, and Informed
Delivery ® by the USPS.
We can pair this cutting-edge technology with any direct mail campaign
to help you:
• Know how well your direct mail is working
• Quantify and enhance the results
• Determine return on investment (ROI)
Direct mail works. With this innovative new solution, we’ll make it
work even better. Reach out to our IQ Mail team to schedule a free
IQ Mail is for Everyone
IQ Mail has the power to amplify any organization’s direct mail campaign,
no matter the vertical. Every organization stands to benefit, from
admissions and year-end appeals from higher education institutions
to fundraising and development campaigns from non-profits.
Many other industries
Is IQ Mail right for your organization’s direct mail campaigns? Contact us to schedule
your free demo.
Lift your Direct Mail Results by 23-46%
Every time your audience is exposed to your message, it’s a “touchpoint,”
and we know that 80% of sales happen between the 8th and 12th touch.
Why does it take so many touchpoints to get a response? Because repetition
increases familiarity, comfort, and top-of-mind awareness. IQ Mail
aims to add 8 to 16 touches to every direct mail recipient with a
single mailer, sky-rocketing your results by an average of 23-46%
over traditional direct mail. It’s the newest – and smartest – way
If you’re ready for amplified results, contact us to schedule an
IQ Mail demo.
IQ Mail Benefits
The benefit of IQ Mail is simple: It helps you become a better marketer.
Track campaign effectiveness
The challenge with traditional direct mail is that it’s hard to track.
How do you know if a recipient responds to your offer or appeal?
This idea of tracking attribution from your mailer is one way IQ
Mail brings your offline direct mail efforts into the digital age.
Using one easy-to-access dashboard, you’ll know who has responded
to the mail piece and whether they chose to connect via your website,
social media channels, or over the phone. Tracking your campaign
results in this way can help you make more data-informed decisions
to improve ROI.
Increase campaign exposure
IQ Mail uses an omnichannel marketing approach, turning a single mailer
impression into multiple impressions to the same audience across
several platforms. When your recipients see a consistent message
on your mailer, in their social media feed, and on other websites,
it generates 8 to 16 touchpoints that dramatically affect your campaign’s
results. This concept is different than a multi-channel approach,
where audiences may see varying messages depending on the platform
they’re using. While multi-channel marketing works well for branding,
it doesn’t have the same effect on direct mail. IQ Mail’s omnichannel
strategy with multiple impressions of the same message is like sending
reminders, continually driving recipients to your website to respond
to your offer or appeal.
Improve campaign response rate
Most organizations land 80% of their sales, or conversions, between
the 8th and 12th touchpoint with an audience. By dramatically amplifying
your campaign exposure across many platforms, IQ Mail transforms
your single direct mailer into multiple touchpoints, enhancing your
campaign results by an average of 23-46%. The unique integrated marketing
approach lets you get more mileage out of your campaign investment.
Before IQ Mail, it was nearly impossible to accurately calculate a
direct mail campaign’s ROI, primarily because of the difficulty tracking
offline results. With its robust built-in tracking capabilities,
IQ Mail effectively attributes and quantifies the results of your
mail campaign so that you can look at your goals and discern what’s
working – and what isn’t. Calculating ROI for your direct mail campaigns
helps ensure your future marketing decisions are more astute.
You can reap these benefits on your next campaign. Schedule a free
demo to learn more.
How IQ Mail Works
How does IQ Mail enhance the tracking and effectiveness of direct mail?
We take your mailing list and campaign message and then deploy all,
or some of, the following seven technologies:
People are more inclined to take action when they’ve seen your message
on social media before receiving a mailing. With the SocialMatch
component of IQ Mail, we pre-match your mailing list to social media
accounts, find recipient profiles, and deliver digital social media
ads before, during, and after mailing arrives. The idea is to increase
the number of touchpoints, increasing the odds of receiving a response.
Mail Tracking is synced with Google Maps to predict and confirm when
your mailing will reach your recipients’ mailboxes, just like a package.
The projected delivery date helps you prepare for new calls and leads,
while the detailed delivery confirmation offers peace of mind. Your
IQ Mail dashboard even includes such details as the percentage of
mail that has arrived and the percentage left to be delivered, continually
keeping you in the loop.
Informed Delivery is a free notification service from USPS that sends
an email preview of the mail arriving that day. On the day of your
mailer’s scheduled arrival, IQ Mail allows you to attach an interactive
ad on the recipients’ daily Informed Delivery email featuring the
same message on your mailer. Beyond merely seeing the ad in the email,
recipients can click on it to visit your website for more information
on your offer or appeal. As opposed to emailing a cold lead list,
the Informed Delivery feature allows you to show up in your target
audience’s inbox through a safe and familiar source, dramatically
increasing the click-through rate (CTR).
Call Tracking from IQ Mail helps you track your campaign’s effectiveness
without having to ask callers how they heard about you. You’ll receive
a local or toll-free number that will appear on your direct mailing.
The Call Tracking feature tracks and records every call from your
mailing and generates complete demographic caller data with their
identity and Google Maps location. It’s an added layer of tracking
to prove attribution – you can even use the data as a lead generation
tool for future text campaigns.
Unfortunately for marketers, 96% of visitors leave a website without
taking action – but that doesn’t mean they won’t return when prompted.
The Online Follow-Up component of IQ Mail handles this prompting
for you. When visitors leave your site, they will see your ads on
other websites they visit, re-engaging them using retargeting ads
through the Google Display Network. This strategic retargeting effort
helps increase the percentage of people who return and complete the
conversion process by 26%.
Beyond seeing your digital ads on websites they visit, your direct
mail recipients will also see them on their Facebook and Instagram
news feeds using a similar retargeting strategy. The intelligence
of IQ Mail can detect visitors’ social media platforms who visit
your site and don’t respond to your offer or appeal. It will serve
up digital reminder ads, further increasing exposure to your mailing
message and improving the chances of receiving a response.
IQ Mail’s LEADMatch feature works in two ways. First, it provides mailing
attribution, identifying who came to your website from the mailing
and recording their actions. Second, it identifies anonymous website
visitors with 95% accuracy to help you build an even more effective
lead mailing list. Now, you can send direct mailings to these new
lead matches through IQ Mail to further engage with interested users.
Contact us to schedule a free demo of IQ Mail to learn more about
the features of this innovative mail solution.
Frequently Asked Questions
Why do I need IQ Mail?
Because it works! IQ Mail is our latest technology designed to help
you market smarter. It allows you to track your direct mail campaign’s
performance quickly and accurately, delivering data-informed insights
for future campaigns. This innovative technology also enhances your
campaign’s effectiveness by dramatically increasing exposure to your
mailing’s message, lifting results by an average of 23-46% over traditional
direct mail. Calculating and increasing your ROI from a single mailer
is the incredible value this technology delivers.
What does IQ Mail include?
IQ Mail is an integrated marketing solution that we can pair with any
direct mailing. It uses an omnichannel approach with seven technologies
designed to enhance your campaign’s tracking and effectiveness, including
SocialMatch, Mail Tracking, Informed Delivery, Call Tracking, Online
Follow-Up, Social Media Follow-Up, and LEADMatch.
Do I need to use all seven IQ Mail technologies?
We recommend deploying all seven of the IQ Mail technologies to maximize
your campaign insights and performance. However, this solution is
entirely customizable to suit your organization’s needs. If one or
more of the seven technologies don’t make sense for your organization,
we can easily omit them from your campaign.
Will IQ Mail change my direct mail strategy?
IQ Mail is not meant to overtake or replace any other direct mail strategy.
It simply pairs with your campaign to help you track and increase
exposure to the same people with the same message across multiple
How will I access IQ Mail’s tracking and performance insights?
When you sign up for IQ Mail, you’ll receive access to a custom dashboard
that reveals all the data and insights from your campaign that we’ll
gather using the seven IQ Mail technologies. We can also create multiple
dashboard logins so that your colleagues or clients can have unique
access to this intelligent and innovative solution for direct mail.
The dashboard is interactive, allowing you to search and filter gathered
information in real-time.
Do you have a question about IQ Mail?
Contact us for answers from our expert team.
105 James Way
Southampton, PA 18966